Leaders, 

In this episode, Chris Perkins, President at Model B, joins us to unpack the actual purpose of marketing and why the best brands succeed by creating consistent, additive experiences across every touchpoint. Chris explains why marketing is about changing minds, how empowered teams and freelancers often outperform traditional models, and why the best leaders treat brand as an extension of their company culture, not just a department.

He shares how Model B uses a collective of top experts to deliver growth with precision, why most companies overcomplicate their marketing strategies, and what it takes to invest in a brand that lasts. We also explore how leadership alignment, freelance motivation, and clear customer focus are critical to building brand trust.

This episode is a must-listen for any leader rethinking their growth playbook and wondering how to balance strategy, execution, and talent.