
Nuri Demirci Lopez Principal PM at Microsoft, Author, and Professor
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Leaders,
Freelancing is no longer just a trend—it’s becoming a cornerstone of how businesses build teams and drive innovation. But with rapid shifts in technology, AI, and global talent strategies, what does the future of freelancing really look like?
In this episode, Nuri Demirci Lopez shares his insights on how freelancing is evolving, the role of AI in shaping talent strategies, and why a mindset shift is crucial for organizations embracing hybrid workforces.
A bit about Nuri – he’s a leading expert in how enterprises adopt freelance workforces. He’s also on the cutting edge of how AI can expand from freelance workforces to digital twins.
Key highlights:
- Insights from ProcureCon on how enterprises are approaching freelance strategies.
- Why AI is transforming talent sourcing and enabling flexible workforce models.
- The need for better platform standards and global regulations.
- How organizations can securely integrate freelancers into their operations.
- The mindset shifts leaders must embrace to stay competitive.
For anyone navigating flexible talent models or looking to leverage AI for smarter workforce strategies, this episode is essential.
Chapters
00:00 The Rise of Freelancing
02:48 Insights from ProcureCon
06:04 The Role of AI in Freelancing
08:49 Leveraging Freelancers at Scale
12:11 Hypotheses Behind Freelancing Models
14:57 Challenges in the Freelance Ecosystem
17:51 The Future of Freelancing
21:10 Mindset Shifts for Freelancing Success
30:57 The Evolution of Freelancing Platforms
37:02 Harnessing AI in Business Leadership
49:11 Empowering Individuals Through Freelancing Opportunities
Check out Nuri’s YouTube channel, where he shares his 30+ years of experience in leading local, hybrid, remote, and gig teams, freelancing and how to apply the latest AI technologies.

Follow Up Material & Links
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