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Leaders, getting logos can be tough in our space.
Even though 15-60% of all companies workforces are external, traditionally companies have prioritized a few vendors to ‘procure’ talent rather than engage with individual freelancers or directly or through a freelance talent marketplace).
Why? Mostly risk. Risk of brand perception. Risk of internal employee perception. And the sad reality of large company inertia…why risk it?
Nonetheless, we’ve compiled the below list of public customer success stories and broken it up by:
Internal Focused – Enabling employees to hire freelancers
External Focused – Freelancers directly helping with their clients
In Product Experiences – Freelancers directly creating the customer experience
Project Focused – Teams turning to freelancers for a project like building an app
If you have ones to add, email [email protected].
Unilever created their Open2U portal to attract freelancers. They say, “Freelancers or consultants have the flexibility to define their own work schedule and are supported with structured compensation, assignments bonuses, and other benefits similar to those of an employee”.
Netflix creating unique Lunar New Year-inspired artwork that was seen on Netflix screens globally through the marketplace Mash.
UST built a center of excellence to enable both their employees and their clients to engage with freelancers.
Airbus built an internal center of excellence for their employees to hire freelancers. They also discussed using freelancers to create custom demo’s by having creative freelancers create airplanes with the potential customers graphics.
NASA turned to freelancers to create tools and technology in space exploration.
GE Genius Link partnered with Upwork to 3x it’s talent network.
KPMG built a portal for the KPMG Assignment Select team for independent professionals interested in temporary or project-based work.
EY built GigNow, their own talent marketplace.
External Focused, including In Product Experiences
Deloitte built Deloitte Pixel to deliver better, faster, and cheaper outcomes for their clients through external crowds.
Intuit, specifically TurboTax, uses independent contractors to help file and advise on your taxes.
Ikea aquired TaskRabbit.
Cleveland Cavaliers creating an app for the fan experience with Toptal
Bridgestone built a cross platform app with Toptal
Colgate hired freelancers through Gigster to build an app that would allow dentists to easily make Colgate product recommendations to their patients.
Have more examples? Email us at [email protected] and we’ll add them!