John Arms, Fractional CMO and Co-Founder of Voyageur University

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Leaders,

We know this past month has been fractional heavy. The reason is that fractional is rapidly taking hold across the US, Europe, and Asia. In this episode, John Arms discusses the rise of fractional leadership and its value in solving specific problems within organizations. John emphasizes the limitations of full-time positions and the decline of single job loyalty in today’s workforce.

John touches on the foundational requirements for being a successful Fractional professional and how Voyageur University, a global leader in Fractional Talent education, helps Fractional professionals and businesses who hire them. We discuss the future of fractional work and the infrastructure needed to support it, as well as the centers of gravity in the fractional community. John emphasizes the shift towards value and problem-solving and the return of self-determination in the world of fractional work.

Key takeaways:

  • Fractional leadership provides specialized and flexible solutions to specific problems within organizations.
  • Full-time positions often lack the necessary leadership and expertise to address complex challenges.
  • The decline of single job loyalty and the rise of the solopreneurship has contributed to the demand for fractional leadership.
  • Meetings are often unproductive and time-consuming, and fractional leaders can help organizations avoid unnecessary meetings. Incremental measures may not be connected to long-term impact in fractional work.
  • The number of fractional professionals is growing rapidly, indicating a rising demand for their services.
  • Markers for identifying successful fractional professionals include time in the market, wisdom, and a community mindset.
  • The future of fractional work lies in the development of infrastructure and platforms that connect supply and demand.
  • Fractional work emphasizes value and problem-solving over traditional employment models.
  • Self-determination and the pursuit of freedom are key aspects of fractional work.

Chapters

00:00 – Introduction and Location

00:26 – Is the Mall of America a Tourist Trap?

01:20 – The Glorious Summers in Minnesota

05:34 – What Does a Fractional CMO or Growth Leader Do?

06:09 – The Core Value of Fractional: Leadership

07:06 – The Problems Fractional Leaders Solve

08:27 – Why Full-Time Isn’t Enough

10:04 – Why Freelance Marketplaces Aren’t Enough

23:15 – Why Existing Firms Don’t Have Fractional SKUs

26:30 – The Problem with Meetings

26:51 – The Disconnect Between Incremental Measures and Long-Term Impact

27:32 – The Growth of Fractional Professionals

28:57 – The Momentum of Fractional Professionals

29:51 – The Foundational Requirements for Being Fractional

30:26 – Markers for Identifying Fractional Professionals

33:53 – The Importance of Mindset in Fractional Work

36:20 – The Future of Fractional Work and Infrastructure

46:55 – The Centers of Gravity for Fractional Professionals

49:15 – The Shift Towards Value and Problem Solving

51:33 – The Return of Self-Determination in Fractional Work

52:43 – Where to Find John Arms and His Work

Follow Up Material & Links

 
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