Úna Herlihy and Peter McPartlin, Founders of The Indie List

LinkedIn
Email
Twitter
Print

Subscribe to Human Cloud Podcast

Leaders, 

Una Herlihy and Peter McPartlin, founders of the Indie List, discuss the evolving freelance economy and how they’re reshaping how brands connect with top marketing talent. They share their journey in launching The Indie List and their mission to support freelancers while offering clients a curated network of high-quality talent. Emphasizing the importance of client relationships and a white-glove experience, they discuss both the challenges and opportunities in today’s freelance landscape, from the talent shortage to the rise of fractional roles. The Indie List is committed to help freelancers earn, learn, and connect while providing clients with the expertise they need.

Key takeaways:

  • The importance of a curated list of high-quality freelancers in the marketing and communications industry.
  • Why platforms are more than just marketplaces, but rather strong relationships with clients and a white-glove service.
  • The freelance economy offers opportunities for both freelancers and clients, but it requires a shift in mindset and approach.
  • The talent shortage is a challenge in the industry, and the Indie List aims to provide a solution by connecting clients with top-notch freelancers.

Chapters

00:00 Introduction and Sponsorship

01:04 Getting to Know the Founders

02:03 Lead Singer of the Band

03:15 First Client Discovery Call

04:05 Peter’s Stage Persona

04:39 The Birth of the Indie List

05:12 The Impact of COVID-19

06:14 The Early Days of the Indie List

07:15 Creating a Support Structure for Freelancers

08:04 The Purpose of the Indie List

09:00 Helping Freelancers Start Strong

12:35 The Value of Freelancers in the Industry

13:03 The Output of Freelancers

14:00 The Client Experience with the Indie List

15:36 From Transactional to Strategic

18:45 The Importance of Culture Fit

22:50 The Challenges of the Freelance Economy

23:30 The Talent Shortage

24:58 Insights from the Indie List

26:18 Why Care About the Freelance Economy

29:08 The Impact of COVID-19 on the Indie List

31:22 Supporting Freelancers in Their Journey

33:57 The Challenges of Balancing Clients and Freelancers

34:36 The Importance of Good Talent

35:33 The Future of the Freelance Economy

36:03 The Evolution of Marketplaces

37:29 The Client Experience with the Indie List

38:24 Building Strong Relationships with Clients

39:14 Curating a List of Freelancers for Clients

40:13 The Value of the Indie List

Follow Up Material & Links

Powered By Human Cloud, the global authority on the freelance economy. 

Human Cloud helps freelance leaders solve their toughest challenges. From Enterprises scaling freelance workforces, to Platforms positioning their unique differentiation, Human Cloud is fortunate to have a global hand in helping the freelance economy grow.

 

Interested in partnering with Human Cloud? 

> Visit us at https://humancloud.work

> Contact us at [email protected]  

> Leverage the largest database of freelance insights at https://humancloud.work/industry-insights

fellow experts

subscribe to Human Cloud Insights