Ricky Willianto, CEO of Ravenry & Solos


Subscribe to Human Cloud Podcast


In this episode, we’ll learn from Ricky Willianto. Ricky is the CEO of both Ravenry and Solos. Ravenry is a market research freelance network, and Solos is software designed for freelancers. Ricky has had a fascinating journey, starting out as a freelancer himself. He then built a marketplace, pivoted several times, and now Ravenry has become a thriving market research network.


In this episode, we’re going to explore three key themes:

  1. Entrepreneurship in the Freelance Economy: What it’s like to be an entrepreneur navigating this dynamic space.
  2. Keys to Success: What it takes to be truly successful in the freelance market, including Ricky’s insightful pivots with Ravenry.
  3. Niche Freelance Platforms: The fastest-growing segment of freelance solutions and how Ravenry is pioneering a new approach to market research.


Ravenry, based in Singapore, isn’t just another freelance marketplace. It’s a better way to drive market research through a freelance network. You’ll hear about the geographical differences between Singapore/Southeast Asia and the US/EU, the differences in client expectations, and, most importantly, what it takes to be a successful entrepreneur in this arena. So sit back and get ready to drive some change.


00:00 – Introduction

01:20 – Favorite Hawker Center in Singapore

02:16 – Balancing Time in Different Countries

03:46 – Ricky’s Background and Journey into Freelancing

07:23 – Challenges with Freelancer Marketplaces

10:21 – Project Management in Freelancing

11:46 – Specialization and Niche in Freelancing

13:47 – Freelancing in Southeast Asia

17:16 – Acceptance of Freelancing in Singapore and Southeast Asia

19:01 – Client Perception of Freelancers

21:16 – Cultural Differences in Freelancer Terminology

23:55 – Growth of Freelancing in Southeast Asia

26:02 – Connection between Social Media and Freelancing

26:59 – Talent Distribution in Southeast Asia

28:59 – Success and Vision for Solos

34:12 – Motivation behind Starting Solos

36:37 – Goals and Challenges in the Freelancing Space

43:01 – Advice for Building in the Freelancing Space

45:30 – Challenges in Enterprise Adoption of Freelancers

47:24 – Benefits of Flexible Work Models for Companies

Follow Up Material & Links

This episode is brought to you by Collective. Collective saves solopreneurs on average $10,000 per year on taxes. Sign up before June 30th and join thousands of self-employed people who’ve made the switch!

Powered By Human Cloud, the global authority on the freelance economy. 

Human Cloud helps freelance leaders solve their toughest challenges. From Enterprises scaling freelance workforces, to Platforms positioning their unique differentiation, Human Cloud is fortunate to have a global hand in helping the freelance economy grow.


Interested in partnering with Human Cloud? 

> Visit us at https://humancloud.work

> Contact us at [email protected]  

> Leverage the largest database of freelance insights at https://humancloud.work/industry-insights

fellow experts

subscribe to Human Cloud Insights