Calvin Sedao, Co-Founder, Awana


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We’ve all been hearing about nearshoring, and the rise of technical talent from Latin America. In this episode, we’ll learn from Calvin who built his first couple of companies through LATAM talent. He believed in this talent pool so much that he started Awana, a freelance talent platform for technical talent in Latin America.  

We will cover the ins and outs of why LATAM is making such a strong push. 

We’ll hit on:

  • Why now – why is right now the time that Latin America is having their moment

  • What’s unique about LATAM compared to other regions? Hint..time zones are a crucial advantage

  • How can leaders get started hiring LATAM talent?

  • Where are the trip wires? From a cultural and economic perspective, how can leaders ensure a good experience with LATAM talent? 


  • 00:00 – Introduction and Setting
  • 02:15 – The Potential of the LATAM Freelance Market
  • 06:11 – The Importance of Finding the Right Co-founder
  • 13:11 – Bridging the Gap: Iwana’s Vision for LATAM Talent
  • 22:45 – Navigating Cultural Differences in Work Practices
  • 29:04 – The Benefits of Fractional Work in the Freelance Economy
  • 30:33 – Navigating the Challenges of Working with Freelancers
  • 33:15 – The Main Use Case for Hiring Freelancers: Uncertainty
  • 36:04 – Time Zone Compatibility: A Significant Advantage of Hiring from Latam
  • 43:12 – Diversifying Teams with Latam Talent
  • 49:19 – Favorite Comic: Berserker
  • 52:28 – Favorite Book: The Lord of the Rings Trilogy

Follow Up Material & Links

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